Content Marketing

With roots in digital publishing, we’re experts in how to create and use valuable, high quality content to attract, engage and sell to customers online.

Contact us to find out how we can help you develop an effective content strategy that can dramatically improve your online marketing effectiveness and increase your business.

Not sure what content marketing is? Take a look at our primer below.

Content Marketing 101


Here’s a short primer that explains what content marketing is and how marketers can use it to generate leads, expand markets, and build brands.

This is an area that gets talked about in buzzwords all the time but rarely actually explained so well. — Nick Ryberg , Human Resources and Staffing Consultant at Hunter Ross, LLC

 

This presentation was originally delivered to the Marketing Association. If you’d like this presentation or a similar one delivered to your team or at your next event, please contact Martin Taylor.

About this presentation

The power of content is transforming marketing. Mega-brands like Coca-Cola are shifting their entire strategy to embrace it. This presentation is a short primer that explains what content marketing is and how marketers can use content strategies to generate leads, expand markets, and build brands.

It covers:

  • What content marketing is, and exactly how it works
  • How marketers can apply the methods publishers use to make content that people want to engage with
  • Which types of content are most effective
  • How to build your own media channels that will keep working for you
  • How much to invest in content, and how to get (and measure) a return

 

Contact us if you’d like to hire Martin or have him deliver a presentation at your next event.