You can spend thousands of dollars to boost your website's traffic. Imagine if you could do it with a few lines of copy.
As the internet becomes a key source of customers, many businesses are spending increasing amounts of money and time growing their websites' traffic. But more traffic might not be the most cost-effective route to more sales. By improving your site's content, you can dramatically increase the percentage of visitors who take action. This can have the same impact on sales as increasing your total site traffic—but at a much lower cost.
That's an example of how good copy, well-presented, can be an excellent investment for your website, and your business. There are many other ways in which tuning your website's copy can increase its performance. Contact us today and we'll show you how better content can boost your existing or planned website.
Great ad men like David Ogilvy proved time and again the power of well-crafted and detailed copy to sell. In a world dominated by short soundbites and visual imagery, your website is one of the best places to put this powerful combination into practice.
At Digital Strategies, we put content first and back it with years of experience as publishers in both online and offline media. Our background is media and marketing so we know what works to attract customers, what keeps them, what gets them excited enough to act, and what keeps bringing them back. We can help you get more out of your existing website or can build a new site for you.
Too often websites are built with technology and image uppermost while the content is thrown together as an afterthought. This is like giving a shop an expensive fit-out then skimping on the stock. It might look great but your customers will leave unsatisfied and won't come back.
Why you shouldn't skimp on your website copy
It's true that most people don't (usually) read lots of copy. And it's also true, especially on the web, that people want to find what they're looking for quickly. This leads many people to the erroneous view that all a website needs is brief, punchy information – 'just the facts'. This is a mistake and a wasted opportunity. What's often missed is that the people who do want to read more are your best prospects.
David Ogilvy knew this. Newspaper and magazine editors know this. Yes, most people skim most articles and it's important to structure your content to get them important facts fast. But when the reader finds something they're interested in, they expect to keep reading. If they're constantly disappointed when there's little more to read on their topic, they soon abandon the publication. This is why, no matter how busy people become and how little they apparently want to read, you won't find a successful newspaper or magazine that's 'just the facts'. Editors know better.
And good content is the 'secret sauce' behind improving your search engine rankings. Because what makes a site valuable for your visitors is exactly what attracts search engines. 'Search engine optimisation' is definitely not about loading up with a few trick keywords to fool the search engine into thinking your site is something it's not.
You should treat your site’s content like an asset, not a cost
Take a leaf out the professional publisher’s book. Their content is an asset, not a cost. They invest in it to attract an audience and are constantly looking for ways to reuse it so that it works harder for them. It’s an asset that they continue to add to and improve, and it becomes more valuable as it grows.
Properly planned and managed, the content on your website can work as hard for you as it does for a professional publisher
At Digital Strategies, our background as publishers means we understand how valuable each piece of content can be and we constantly look for ways to make it work harder for you. And our background in technology and business-to-business publishing gives us plenty of expertise explaining complex products and services in plain language.
Contact us and let us show you want we can do. |
