Making the most of technology-driven opportunities
At Digital Strategies, we're big believers that the best ideas often come from inside your organisation. They just need a little help to draw them out, reality-check them, and turn them into actionable plans.
That's where we can help with:
- senior management facilitation and planning workshops
- speaking engagements at conferences and internal strategy meetings
- content-driven strategies for attracting and retaining online customers
- digital publishing insights and strategies
- business impacts and opportunities from technology-driven market changes
Digital Strategies' principal Martin Taylor has more than two decades of experience as a CEO, publisher and professional technology watcher in New Zealand and the US. He brings to business analysis the insights and techniques of the professional publisher combined with an international CEO perspective, and hands-on marketing, technology and journalistic experience.
He is skilled at communicating technical concepts to senior management and translating technology capabilitiies into workable business opportunities. His 'big picture' strategic view, honed from years at the centre of technology-driven market changes, is tempered with the practical, results-oriented perspective that CEOs require.
He can work with your existing online business providers or serve as a fresh perspective on where your business is today and what its online opportunities are. As a facilitator, he can work with your senior management team to encourage fresh, out-of-the-box thinking as well as provide a reality check for what is achievable. A business opportunity analysis is often a good place to start before getting down to the nitty gritty of website specification and development.
Contact us to discuss how we can work with you. |
Quotable
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. David Ogilvy |
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