Consulting

Digital Strategies' principal Martin Taylor undertakes consulting assignments in digital publishing, online business and content development. With two decades experience as a CEO, publisher and professional technology watcher in New Zealand and the US, Martin's specialties include:

• digital publishing
• speaking engagements
• business impacts and opportunities from technology-driven change
• senior management facilitation and planning workshops
• market entry and channel strategies for digital product and service vendors
• content-driven strategies for attracting and retaining online customers

Martin brings to business analysis the insights and techniques of the professional publisher combined with an international CEO perspective, and hands-on marketing, technology and journalistic experience. He is skilled at communicating technical concepts to senior management and translating technology capabilitiies into workable business opportunities. His 'big picture' strategic view, honed from years at the centre of technology-driven market changes, is tempered with the practical, results-oriented perspective that CEOs require.

He can work with your existing online business providers or serve as a fresh perspective on where your business is today and what its online opportunities are. As a facilitator, he can work with your senior management team to encourage fresh, out-of-the-box thinking as well as provide a reality check for what is achievable. A business opportunity analysis is often a good place to start before getting down to the nitty gritty of website specification and development.

Contact us to discuss how we can work with you.