Our Approach

Our roots are in publishing. So we look at a client's internet project primarily in terms of who its audience is, how to reach them, and how best to give them the information they need. We don't, as many web companies do, approach it as a technical or design challenge. Our principal Martin Taylor has more than 20 years experience in print and 12 years in online publishing in New Zealand and the US, most of it immersed in technology. His current area of specialisation is digital publishing and he heads the Digital Publishing Forum in New Zealand. His unique perspective means he knows what effective use of technology can mean to a business but he's also aware of how often it's used poorly. This experience ensures our advice is tempered with a healthy dose of business reality.

We put content first

Yes, we build websites too. But from the first conversation, we're thinking about the content—what it has to do, how your visitors will find it, how it will be managed, what else we can do with it to expand its usefulness and maximise your investment in it.

Too often in a website project, the content is the final bit at the end of the project, something to replace the dummy text with before the site goes live. And too often, what comes before it takes such a big chunk of your budget that the most important part of the site—its content—isn't given the attention it needs.

We'll tell you if technology isn't the answer

Over the years, we've seen vast amounts of money wasted getting technology to do things that might have been better done by other means, or not done at all. It's an easy trap to fall into. Most people know what they want but they're typically unaware of the cost and complexity of doing this with technology. Often there are simpler, viable non-technology ways but web developers instead do expensive custom programming, without first exploring alternatives. The bill escalates and, just as bad, the system becomes expensive and difficult to maintain.

Our approach is to start with what you'd like to do but first go through it line by line to help you decide if technology is really the answer. If it is, we'll do it but only after exploring other avenues.

Contact us today for a no-obligation discussion about how you can get more from your business online.