Corporate Blogs

A blog can sometimes be a valuable addition to your company’s website. Digital Strategies can advise you, add a blog to your existing site or new site and, if required, assist with the content to make your blog useful and engaging.

But corporate blogs aren’t always the best choice. Often a straight news or announcements section is a better choice. Before you commit to a blog, think about your marketing objectives—what do you want the blog to do for your company and who is it aimed at—and consider two key issues.

• A blog should have personality. Successful blogs are usually informal in style, strongly associated with a real person, and offer a mixture of useful information and well-supported opinions. This might be exactly what you want but often it’s not. A blog without an identity to front it would typically be better as a news service.
• You need regular updates. This doesn’t necessarily mean daily updates and for most corporate blogs this would be hard to achieve. But plan on at least a weekly item if your blog is going to have credibility and, most importantly, build profile, recognition and repeat visits.

If a blog seems like a good option but you’re not sure you’ll have the time or creative energy to manage it yourself, contact us about the possibility of ghost writing your blog and marketing it to your key customers.