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Digital Strategies provides both digital and traditional publishing services, the latter through our publishing company, Activity Press, and our distribution partner Addenda Publishing. Our services range from book, white paper, catalogue or ebook production through to printing, distribution and marketing. We specialise in business-to-business and technical markets but can assist with any long-document projects that require clear, professional content combined with attractive and effective presentation.

Depending on your requirements, a typical publishing project is likely to include some or all of the following:
  • Editing to ensure a high standard of readability, consistency, literacy with good structure and organisation. It might also involve fact-checking, some writing or rewriting of sections of the book, and dealing with a range of issues associated with the use of images.
  • Design and layout to turn the manuscript into a book that has good aesthetics and readability for its target audience, and stands out in an often-crowded market
  • Proofreading at least once, and usually several times, is essential to providing the final quality edge to your publication
  • Indexing. This is important for all but the slimmest publications. It’s a specialist skill that can greatly enhance the value of your work.
  • Printing. Unless you’re planning a pure digital publication (for which all of the above steps still apply), you’ll want to see your publication in print. There are many options and pitfalls to navigate, from print-on-demand to larger print-runs and possible offshore printing. It’s important to do proper research before you commit to this and to include the printing requirements in the very early discussions about your publication.
  • eBook Production. This is an emerging market and there are many issues to consider in terms of what you want to do with an ebook. Often the ebook option comes up as an after-thought to the book project and, in reality, many of today’s ebooks are produced as ‘add-ons’ to a traditional book production. But the best time to consider this option is early in the project so if this is part of your plan, tell us sooner rather than later:-)
  • Getting your publication to market. This involves three key areas: distribution, sales and marketing. There are a lot of things you need to consider to ensure that your publication gets to its intended audience. If your main interest is in selling or supplying it to your own network of friends, colleagues or customers, you might be well-placed to look after this yourself. If you need to reach other channels such as bookshops, libraries, schools or other organisations, you’ll probably need some help and Network Media, through its associated distribution business, is well-placed to assist you beyond the production phase. In both cases, you’ll also need to think carefully about marketing and publicity which will help your book rise above the ‘noise’ and achieve its goals, whether that be sales or raising the profile of the author or field that your book covers.

We’ll discuss your requirements, give you a realistic assessment of the potential for your publication in various channels, and assist you in getting it to the right places.


 

Quotable

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy
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