Case Studies—turn your best successes into your best advertisements

A well-written case study can be one of the most powerful selling tools available to companies. They are especially valuable for companies operating in the business-to-business and services fields.

• They can explain how a product or service can actually help a customer – turn features into benefits with very concrete examples. The best ones do this in style that leads readers into the story, describing the context, the problem and the solution in a highly credible way.
• They can highlight some of the subtle or “soft” benefits that don’t necessarily come across in the brochures and feature charts, for instance how your company’s customer service or technical capabilities make a difference to the project’s success
• They highlight the relationship and partnership aspects that made the project successful
• They make your best customers look good by publicly acknowledging their innovation and success
• They can simplify complex issues by describing what the products or services can do in a real-world problem/solution context.
• They have a long shelf-life and can be re-used in several formats including your website, newsletters, flyers, magazine inserts and advertorials. You can build up a portfolio of case studies over time creating a truly powerful sales resource.

We know from years of publishing experience that case studies are among the most sought-after types of information by buyers researching a major purchase. Properly structured and written, they serve to explain how a product or service can work for the reader in their own business and provide them with confidence in the supplier.

In short, they motivate readers to become your customers.