Content Audit

The content is often most frequently overlooked part of many websites. Too often, a few bits of copy are thrown together or copy-and-pasted in a rush to fill the gaps in the design. We can help by reviewing your site and zeroing in on exactly what you need to do to polish it and get it working for you.

A good place to start is a content audit.

Properly tuned, your website has the potential to generate a lot of business for you. And it doesn’t have to be hard. The improvements are often simple to correct and implement. Among other things, our website content audit looks at:

• Is the right information there and can visitors find it easily
• Does it draw the visitor in, answer their questions, lead to positive actions
• Does it use the words and phrases your customers, and search engines, would expect
• Is it literate, professional, stylistically consistent
• Does it use linking effectively
• Are we making the most of it: Can the content be used in other ways to maximize its value
• Does it meet your marketing objectives and match the target audience
• What are the internal systems for developing, creating, authorising and updating high quality site content
• Are key staff trained in the basics of good content management

 Contact us to find out how we can help you tune your website's content.