The power of content is transforming marketing. Mega-brands like Coca-Cola are shifting their entire strategy to embrace it – moving from ‘creative excellence’ to ‘content excellence’. Now everyone’s a publisher, and brands are competing with seasoned media pros for the eyeballs and attention of consumers.
Our consulting services and training programmes show marketers how to use the same techniques that professional publishers use to create compelling content, and how to harness it to deliver business results.
And our publishing services give expert publishing help to produce high-value books, ebooks and digital media to support content marketing programmes.