Online Course: Digital Marketing 101 for Books and Ebooks

Digital Marketing 101Online marketing is the new battleground for publishing success today. The tools and techniques to reach and influence them are quite different from the traditional methods.

By the time you finish this online course, you’ll not only understand how to market ebooks, you’ll have created a complete digital marketing platform to promote your own books and ebooks online. 

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How This Course Will Help You

  • You’ll learn why and how marketing ebooks is different from marketing print – and why you need to master the new tools and techniques to promote your ebooks effectively in today’s and tomorrow’s online environment
  • We’ll show you how to find and connect to the key digital influencers in your market – those who can turn your ebooks from minor release to major blockbuster
  • You’ll explore the 8 essential tools for marketing ebooks and learn how to use them effectively to reach prospective ebook purchasers
  • We cover how to produce and run an effective digital campaign plan for ebooks – even if you’ve never done so before
  • You’ll learn how to stand out on Amazon and convert its browsers into your buyers
  • And much, much more

In addition, we’ll show you high quality free options for every key part of a marketing campaign. 

Who Should Take This Course?

  • Anyone who needs to set up a digital book marketing platform
  • Publishing and marketing professionals
  • Authors working with publishers and other partners to market their ebooks
  • Senior management looking for a broad overview as well as practical steps

The Digital Marketing 101 for Ebooks training program is conducted completely online – and the course is available for you to access 24/7, at your own pace.

Woman learning at a PCAccess it from anywhere using a PC or tablet. The program has been optimized for tablets so you can access it from just about any device, anywhere, at any time — including a PC, Mac, iPad, Kindle Fire or other tablet device.

Set aside a specific time and place to learn, or take advantage of spare gaps in your day: the program adapts to your busy timetable.

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