As millions of consumers move their digital lives to mobile devices – tablets, smartphones, and e-readers – publishers are changing the way they produce and distribute their content.
Our training programmes provide a complete digital roadmap, showing publishers how to produce and market ebooks and digital publications for these new mobile devices.
We offer our courses as self-paced e-learning modules, and as customised in-house training programmes delivered through online and live presentations.
The power of content is transforming marketing. Mega-brands like Coca-Cola are shifting their entire strategy to embrace it – moving from ‘creative excellence’ to ‘content excellence’. Now everyone’s a publisher, and brands are competing with seasoned media pros for the eyeballs and attention of consumers.
Our training programmes show marketers how to use the same techniques that professional publishers use to create compelling content, and how to harness it to deliver business results.
Every content strategy needs a powerful content management system (CMS). WordPress has become the de facto standard for publishing and marketing digital content, powering almost a fifth of the web.
Our training programmes show you how to use WordPress as a powerful hub for your publishing or content marketing.
Or our WordPress Quickstart package gets you up-and-running immediately with a customised training programme combined with a full, marketing-ready WordPress website and blog.
